We need to communicate to others in a way that they will understand in their own terms. From their own world view (Hiebert Paraphrase)
Three different cultures have been identified:
- Notions of right and wrong are foundational
- Moral responsibility comes from within – conscience guides us to what is right
- Justice means wrong must be punished equitably
- To alleviate guilt, a person may confess wrong doing and or provide restitution
- Honour is a person’s social worth/value in the eyes of the community
- Shame is when the community thinks lowly of you
- Culture is relational and collectivistic
- Social status of the group must be maintained
- Fear comes from doing wrong before the spirit world
- Leaders are spiritual people capable of changing the course of history via magical rituals
- Magic is the key to control the unknowns of life and ward off evil – amulets, curses, charms, fetishes etc.
Useful material on this subject:
Duane Elmer, Cross-Cultural Servanthood, Cross-Cultural Connections and Cross-Cultural Conflict.
Patty Lane, A Beginner’s Guide to Crossing Cultures” by Patty Lane.